Archive - The operator's notebook

When platforms start charging for reach you already built, it's time to rethink where your audience actually lives.

Dec 20, 2025 • Alvin Kibalama

Your strategy isn’t broken, your validation is

Most marketing strategies fail not because they're poorly built, but because they're validated by people who already agree with you

Dec 13, 2025 • Alvin Kibalama

Starting something new

Thoughts and ideas for people in marketing who want less noise, more clarity, and a way to make better decisions.

Dec 9, 2025 • Alvin Kibalama

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